“Influencer Surveys,” Gauging those who Engage the Rest of Us

Here’s an interesting statistic.  Of the nearly 2,000 Surveys On The Go app downloads and smartphone accounts created on our platform every single day, more than 40% of them are making the choice to log-in via Facebook.

 

That fact is giving market researchers the opportunity to gauge the opinions of the most active and engaged social media respondents in the US today.

How many Facebook friends do you have?  Do you have more than 1,000? Well, because our respondents allow us to view their profiles including friends, we can target the most active and popular “Facebookers” out there and get to the most influential respondents on the web today.

“Non-Buyer,” Studies.  Why didn’t Consumers Buy?

In a recent GPS location study we conducted, more than half of the 1,000 respondents leaving a popular retail-clothing store after spending more than 15 minutes in the store didn’t buy the item that they went in for.  Why?  We can’t tell you…but we certainly gave our client the answer.

GPS and our patent pending technology allows us to target shoppers as they enter a location, as they leave a location and anytime in between.  And for the first time in history, it is giving researchers the ability to accurately gauge the opinions of buyers and non-buyers alike.

“Competitive Shopping” Studies – How Do I Stack up to the Competition?

Understanding your competition is every bit as important as understanding yourselves.  Last month we wrapped us a competitive study comparing experiences of 2,000 fast food shoppers at three different chains – in location – and in less than two days.

Call us to talk about your needs and ways to design your next mobile study.  Please contact Andrew Fang at 714.754.1234 or afang@mfour.com

For more about MFour Mobile Research and an in-depth look at the app solution, visit us at mfour.com.

Your Platform, Our Mobile-Only Panel

The shift to mobile is accelerating as Americans continue to abandon desktops and laptops for Internet access through mobile devices.  This means traditional online research projects that fail to account for the growing "mobile only" demographic are relying on an increasing increasingly skewed universe.

The difficulty for many research firms is that they've invested thousands, if not millions, of dollars into custom online platforms, making the shift to mobile seem daunting. 

MFour Mobile Research can help.  Our Surveys on the Go® (SOTG) panel includes more than 400,000 mobile-only U.S. consumers, and includes some of the most hard-to-reach online panelists - such as teens, 18- to 34-year-olds and minorities.

Online research platforms optimized for mobile can now filter directly into the SOTG system and panel so that SOTG panelists can complete surveys directly on your platform.   All of the SOTG panelists were recruited on and participate via mobile devices, so you can be sure your sample reaches where traditional online can't.

The SOTG system also provides you with access to the power of smartphones, such as location-based survey research as well as picture, video and audio capture.

Finally, as mobile experts, we can provide consultation support on the art of designing surveys for mobile screen real estate to ensure you are delivering a survey design that works.

If you would like to know how you can get your platform accessing the Surveys on the Go® mobile panel, please contact Rick Wilson at 714.754.1234 or rwilson@mfour.com.  


For more about MFour Mobile Research and an in-depth look at the app solution, visit us at mfour.com.