The shift to mobile is accelerating as Americans continue to abandon desktops and laptops for Internet access through mobile devices. This means traditional online research projects that fail to account for the growing "mobile only" demographic are relying on an increasing increasingly skewed universe.
The difficulty for many research firms is that they've invested thousands, if not millions, of dollars into custom online platforms, making the shift to mobile seem daunting.
MFour Mobile Research can help. Our Surveys on the Go® (SOTG) panel includes more than 400,000 mobile-only U.S. consumers, and includes some of the most hard-to-reach online panelists - such as teens, 18- to 34-year-olds and minorities.
Online research platforms optimized for mobile can now filter directly into the SOTG system and panel so that SOTG panelists can complete surveys directly on your platform. All of the SOTG panelists were recruited on and participate via mobile devices, so you can be sure your sample reaches where traditional online can't.
The SOTG system also provides you with access to the power of smartphones, such as location-based survey research as well as picture, video and audio capture.
Finally, as mobile experts, we can provide consultation support on the art of designing surveys for mobile screen real estate to ensure you are delivering a survey design that works.
If you would like to know how you can get your platform accessing the Surveys on the Go® mobile panel, please contact Rick Wilson at 714.754.1234 or rwilson@mfour.com.
For more about MFour Mobile Research and an in-depth look at the app solution, visit us at mfour.com.
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